Shoppers don't search in keywords. They type "something warm for a toddler under $40", misspell your best seller, or name a colour you list as a variant. Default search returns nothing for all three, and a shopper who finds nothing rarely searches twice.AI Search Pro reads the whole sentence — price cap, colour, material, intent — and corrects typos against your own product names, so "snwbrd" finds your snowboards.It works on your catalogue as it is: no setup, no second app to configure.